This month's meeting was in a new venue. We met in The Greene Room at The Kings Arms at 147 High Street.
Our guest speaker was Caroline walker of Unleash Marketing. Caroline has over 18 years marketing experience having worked for Walkers Crisps, the BBC, Nestlé and Golden Wonder.
In her presentation, Caroline reminded us of the importance of targeting our marketing and shared some tips to help us develop a clearer picture of our target audience, and shape our marketing to really focus on the people who are most likely to be interested in our product or service – maximising the impact of every pound of marketing investment.
Our next meeting will be Wednesday 4 April and our guest speaker will be Stephen Holmes who heads the Dacorum Strategic Development and Regeneration Department.